Privacy Policy

The privacy policy of Título Preponderante, Lda. (hereinafter referred to as TP), with headquarters at Ave. Eng. Duarte Pacheco, Torre 1, 16º, 1070-101 Lisboa, legal entity no. 517560739, governs access and use of data personal information of customers and users of the website www.talehouse.pt, owned by the identified company.

Personal data provided in connection with the use of the website www.talehouse.pt will be kept, as long as there is a mutual interest in maintaining the purpose of the processing or until the customer exercises their right to delete, cancel or oppose them.

Your privacy is very important to TP, which is why we act with great care and responsibility to maintain the security of this website and the protection of Customer data, assuming that Customer data will not be disclosed to third parties, with the exception of the cases here predicted.

1. Who is responsible for processing your personal data?

1.1 Your personal data is processed by TP and for any clarification regarding the implementation of this Policy, you can contact us via email prod@talehouse.pt

1.2 TP reserves the right to change this Policy whenever necessary and appropriate, namely when news regarding TP content must be communicated. This policy will always be updated via the website www.talehouse.pt

2. What categories of personal data do we process?

2.1 When you fill out the contact form on our website, or contact us via email, telephone, fax or social media, TP collects the following data:

· basic identity information you provide (whether individual or collective), such as name, email address, address, telephone number;

· content of your communication and the technical details of the communication itself (date and time, etc.);

· preferences regarding subscribing to and receiving information and communications via email, such as newsletters, announcements, etc.;

· electronic identification data, such as IP address;

· publicly available information on your social media profile and any other personal data you provide to us.

2.2 Whenever you leave us your business card or interact with us at fairs and events at which we are present, we may collect:

– basic identity information that you provide to us, such as your name, email address, postal address, telephone number, the company you work for and your role (i.e. when this information is provided or displayed on your identity card visit or in an image).

3. For what purpose do we use your personal data?

3.1 TP processes your personal data in order to provide the information, products and/or services requested through the website, e-mail, telephone, fax, social networks, fairs and events in a personalized and efficient manner. TP also processes your personal data to communicate with you as a result of our contact at a fair and/or event or as a result of your approach via the website, e-mail, telephone, fax or social networks.

3.2 TP also collects the necessary information to be able to comply with the service provided and contracted, that is, to process, process, invoice and ship orders placed by customers, make personal contacts at the request of customers and send notifications about the various statuses relating to previous points. For fraud control and prevention purposes, we may validate data before processing your order.

3.3 TP processes your personal data to perform statistical analyzes so that we can improve our website, our products and services or develop new products and services.

3.4 TP processes your personal data to comply with legal obligations or to meet any reasonable request from competent law enforcement officers or representatives, judicial authorities, government agencies or bodies, including competent data protection authorities. Your personal data may be transferred on TP's own initiative to law enforcement authorities and/or judicial authorities as evidence or if there is justified suspicion of an unlawful act or crime committed by you through your registration or use of our website, social networks or another type of communication with us.

3.5 TP may process your personal data to preserve the legitimate interests of the company, its partners or third parties, if and when your registration or use of the website, social networks or other communication channels can be considered: (a) a violation of any applicable terms of use, intellectual property rights or any other rights of third parties; (b) a threat to the security or integrity of the website; (c) a danger to the website or any of TP's or its subcontractors' underlying systems due to viruses, Trojan horses, spyware, malware or any other form of malicious code; or (d) in any way that is hateful, obscene, discriminatory, racist, libelous, malicious or otherwise inappropriate or unlawful.

3.6 TP processes your aforementioned personal data for marketing purposes, i.e. to provide targeted communications, promotions, offers and other advertisements from TP and selected partners. TP will only send communications, promotions, offers, newsletters and other announcements via email or other electronic communication channels if you have explicitly consented to receive such communications, newsletters and other announcements.

3.7 This data is managed independently from data relating to customer account creation. Whenever you wish to change your consent options, the customer will be able to freely access their data and make the change they wish. Access is provided to customers through a clearly identified link in all emails sent to customers. Failure to accept this possibility means that we will not be able to send you information regarding news, products, events and promotions.

4. Why is our processing of your personal data legitimate?

4.1 In order to process your personal data for the purposes described above, we ask for your consent. The processing of your personal data for some of the defined purposes, namely to comply with rules and legal duties, is necessary to allow TP to comply with its legal obligations.

4.2 The processing of your personal data is intended to pursue TP’s legitimate interests, which are:

· be able to respond appropriately to your requests for information and other requests;

· communicate your personal data to our partners and provide appropriate information;

· allow us to defend ourselves in legal proceedings;

· continually improve our website, social media, products and services to ensure you have the best possible experience;

· keep our website, social networks and products and services protected from misuse and illegal activities;

· safeguard our commercial interests and needs in light of changes in market conditions;

· develop marketing and promotion strategies for our products, services, brands and global marketing of our products and services.

4.3 To process your personal data for the purposes described above, TP, as the responsible party, requests your consent. By consenting to the processing of your personal data to send communications, promotions, offers, newsletters and other advertisements via email or other electronic communication channels, you agree that we are authorized to process your personal data for this purpose in the manner and under the conditions described in this Policy.

5. Creation of consumer profiles

5.1 TP collects and processes its customers' purchasing data – amounts, frequency, products – so that it can offer its customers products and services that may interest them.

5.2 This functionality is based on TP's legitimate interest in improving its sales processes and its customers' interest in accessing clearer, more objective information targeted to their profiles, not resulting in any exclusion, discrimination or reduction of the power of negotiation.

5.3 At any time, customers can exercise their right of access and/or opposition, excluding themselves from this functionality.

6. What are your rights?

6.1 You have the right to request access to all your personal data processed by TP. TP reserves the right to charge an administrative fee for several successive access requests that are clearly presented as causing inconvenience or damaging TP's activity and image.

6.2 You have the right to request the free correction of any of your personal data that is incorrect or inaccurate. If a correction request is made, such request must be accompanied by proof of the defective nature of the data for which correction is requested.

6.3 You have the right to withdraw your previous consent to process your personal data.

6.4 You have the right to request that your personal data be erased if it is no longer necessary in light of the purposes described above or if you withdraw your consent for us to process it. However, it is necessary to keep in mind that a deletion request will be evaluated by TP in relation to:

· pursuit of the best interests of TP or any other third party;

· compliance with legal/regulatory obligations or administrative/judicial orders that may contradict such exclusion.

6.5 Instead of deleting, you can also request that TP limit the processing of your personal data if and when: (a) you contest the accuracy of that data; (b) the processing is unlawful; or (c) the data is no longer necessary for the purpose described above, but you may need it to defend yourself in legal proceedings.

6.6 You have the right to object to the processing of personal data if you can demonstrate that there are serious and justified reasons relating to your personal circumstances that could justify such opposition. However, if the intended processing qualifies as direct marketing, you have the right to object to such processing free of charge and without justification.

6.7 The Customer may at any time access, consult, change and automatically and permanently delete their personal data, that is, the Customer has the right and access to exercise their right to suppress, cancel or oppose them.

6.8 The Customer may also, at any time, automatically and definitively unsubscribe from any informative or commercial newsletter.

6.9 If you wish to send a request to exercise one or more of the rights listed above, the Customer must access their personal reserved area on the website or can send an email to prod@talehouse.pt, related to any of the matters relating to the rights of data holders. TP will promptly inform you of receipt of this request. If the request is valid, TP must notify you as soon as

possible.

6.10 An email requesting the exercise of a right should not be interpreted as consent to the processing of your personal data beyond what is necessary to deal with your request. Such a request must clearly indicate and specify which right you wish to exercise and the reasons for doing so, when necessary. It must also be dated, signed and accompanied by a scanned copy of your valid citizen card proving your identity.

6.11 If you have any complaints about the processing of your personal data by TP, you can always contact the company via the email address prod@talehouse.pt. You are also free to register a complaint with the competent data protection authority, i.e. the data protection authority of the country in which you reside. For more information, visit: https://www.cnpd.pt/index.asp

7. Who has access to the information?

Access to the information provided is restricted. This access is only used for the purposes indicated above, namely fulfilling orders, executing payments, responding to contacts requested by the Customer and providing customer support. At TP, people who perform the following tasks have access to data: Marketing; Logistics; Sales; Billing

8. Cookies and other technologies

8.1 TP automatically collects information whenever someone visits the website by assigning a “cookie” (a small package of information about that user that is stored on your device) when someone visits your Website. This data is not provided by the user – it is collected automatically as a means of facilitating connections to the Websites and their use.

8.2 In addition to cookies, some of our web pages and HTML messages include “pixel tags” (markers) that allow us to follow the steps of users on our websites and the recipients of our communications. These markers are used to collect non-personally identifiable data that helps us determine popular destinations, and thus improve the relevance of the information we provide to visitors.

8.3 These markers, which are used to collect non-personally identifiable data, allow us to improve the use of the website or optimize users' navigation on the website and develop programs and content according to the interests of visitors.

What type of cookies do we use:

Necessary Cookies: This cookie is necessary to enable the basic functionality of the website.

Functional Cookies: These cookies allow us to analyze site usage to measure and improve performance.

Advertising Cookies: These cookies are used by advertising companies to serve advertisements relevant to your interests.

9. What are our quality guarantees?

9.1 TP makes every effort to process only the personal data that is necessary to achieve the purposes listed under the purpose of processing.

9.2 Your personal data will only be processed for as long as necessary for the purposes described above or until you withdraw your consent for us to process it. TP will de-identify your personal data when it is no longer necessary for the purposes described in the purpose of processing, unless there is:

· primary interest of TP or any other third party in keeping your personally identifiable data;

· legal/regulatory obligation or a judicial/administrative order that prevents TP from not identifying them.

9.3 TP will take appropriate technical and organizational measures to keep your personal data safe from unauthorized access or theft, as well as accidental loss, tampering or destruction. Access by TP personnel or third parties will only be provided if necessary and will be subject to strict confidentiality obligations.